SERVICES.
Working with us means having the courage to break new ground. To question yourself and draw positive conclusions from this. Because innovation can only be achieved through change. At ROCSgrey, taking a clear stance is paramount. We listen and are also prepared to strike out in new directions. Sometimes this means swimming against the tide. The power of original ideas can achieve a great deal.
Our strategic thinking enables our clients to create clarity. Because powerful brands should have a lasting impact. Over the course of two decades, this has led us to work with challenging clients and develop future-proof brand identities, brand communication, and content for top brands. From boutique chalets and influencers to global companies. We are ready. Are you?
New things are based on their foundation – existing ones define themselves anew.
You can already feel it but are unsure of how to interpret it. What does it take to focus on the essentials? What works for you – who is a good fit?
Who are you now – who you want to be in the future? Does it make sense to copy your competitor or is it more beneficial to position yourself in your true, authentic way?
We are not going to beat a dead horse and bash your weaknesses. That would be pointless. On the contrary: what we do is to strengthen your strengths. And the good news: everyone has various strengths!
But how do you let the world know about your existence?
The „how“ starts with an analysis. This is how we determine the foundation – either anew or in a revised version. We will never tell you that the earth is round. But we will take you by our guiding hand to reflect on your status quo.
A brand demands order and clarity. In our workshops you will dip your feet in the many potential ways to position your brand. We will show you the steps and necessary action items along the way. Together we will build a comfortable path to your goal. Even though it might feel slightly uncomfortable to begin with, the discomfort will yield results at the end. Your brand´s star will purposefully shine for those you want to reach. Building on this, we will create your bespoke winning plan of actions with corresponding budgets.
We can assist you. Let´s discuss how and to which extent in a free initial conversation.
We will make sure your brand will be seen. We will have your message featured in all available and appropriate types of media and have your brand noticed - including in social media, of course. We do it all: “old school” public relations with print media, creative holistic campaigns or targeted collaborations with influencers – we create effective connections with wow-effect.
We will get your brand online on track to success. You will efficiently reach your target audience with data-driven digital and performance marketing. Spanning from precise targeting to creative campaigns and continuously finetuning your actions – we will raise your visibility. And raise your profits along the way. Your brand. Your bandwith. Your success.
A solid brand analysis in the hospitality sector is essential to position one´s brand strategically within the highly competitive marketplace. It aids in determining the strengths of a destination or hotel, precisely addressing target groups, and creating unique experiences. By analyzing trends, customer needs and competitors, offerings can be fine-tuned, and a brand´s communications drafted more effectively. This is how a strong, unique brand which is able to connect to guests on an emotional level, is created. Consequently, doing so yields sustainable success.
Images are the building blocks of an idea. With our trained eye, we capture the essence of your brand and connect what harmonizes perfectly: creative consumers and innovative products. This is how we develop tailor-made content strategies and create high-quality content—efficiently, quickly, and to the highest standards. In short: we turn customers and interested parties into enthusiastic fans.
How do we tell stories? It´s always from person to person, from heart to heart. Because we want the feeling which we transport with concepts, theories or workshops to really be felt. Emotions are the drivers of our decisions. May the story be happy or sad. Telling an authentic story, makes a good tale. And that´s what we want
Tailor made designs and bespoke content productions based on a client´s needs offer many advantages: they create a strong, authentic brand identity that aligns precisely with the target audience. They thereby also distinguish themselves from the competitors´, creating lasting recognition. By offering targeted content, we trigger targeted emotions, which results in trust and sustainable client retention. Moreover, targeted design facilitates a clear and well thought out communications strategy that effectively delivers your message. We like to call it maximum attention. In short: sensibly devised solutions raise your significance, your brand´s aura and consequently your success. In this context, “reduce it to the max”, is one of our credos.
Positioning is the process of making targeted decisions. Shaping a brand requires a clear idea of how the brand should be perceived in the minds of the target groups. Brand architecture describes how your brand and product portfolio is organized. We develop this structure through workshops and in-depth analysis. A positive approach to winning the hearts of consumers.
