Medicine with Heart. For Vienna. For You.

As part of the repositioning of med20, the Primary Care Center in Vienna’s 20th district, a holistic corporate design was developed to visually express the values and spirit of the organization. At its core is a new logo composed of several hearts – a strong symbol of empathy, teamwork, and medical care delivered with genuine warmth.

The color scheme was intentionally refreshed: vibrant, youthful tones create a sense of trust while also conveying openness and professionalism. The new visual identity speaks to both patients and the medical team, helping med20 clearly establish itself as a modern, neighborhood-based healthcare hub.

Special emphasis was placed on the combination of in-center care and the option for home visits – a true added value in flexibility and compassion, which is also reflected in the design language. This new CI is more than a look – it's a promise: Medicine with heart, wherever it’s needed.