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14.06.2017
Our PR Approach to SALOMON Active Lifestyle Campaign
Be active – this was the motto of our promotion activities for the Austrian Trailrunning Workshops from Salomon in the greater Vienna area. An outdoor media campaign was accompanied by promotional runs and a successful lifestyle blogger activation, which resulted in a great social media buzz.
![Salomon Trail Running Salomon Trail Running](./index.php?rex_resize=535c__318h__0o__salomon_2.jpg)
![Salomon Trail Running Salomon Trail Running](./index.php?rex_resize=535c__318h__-150o__salomon_1.jpg)
![Salomon Trail Running Salomon Trail Running](./index.php?rex_resize=535c__318h__0o__salomon_3.jpg)
Our aim was to raise interest for Salomon as a brand and to promote the Trail Running Workshops to a wider audience, which also includes the lifestyle segment. A successful begining for future cooperations.
Klaus
![](./index.php?rex_resize=98c__98h__0o__zitat_klaus.jpg)