Our PR Approach to SALOMON Active Lifestyle Campaign

Be active – this was the motto of our promotion activities for the Austrian Trailrunning Workshops from Salomon in the greater Vienna area. An outdoor media campaign was accompanied by promotional runs and a successful lifestyle blogger activation, which resulted in a great social media buzz. 

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Our aim was to raise interest for Salomon as a brand and to promote the Trail Running Workshops to a wider audience, which also includes the lifestyle segment. A successful begining for future cooperations.