GIVING YOUR BREATHING A KICK IN THE RIGHT DIRECTION. CB12 BY MEDA PHARMA.

The successful Austrian national football team stands behind CB12. And CB12, as the twelfth player, stands behind the team as a ‘kick’ of fresh air. We shot a promotional campaign for this collaboration with the team’s players during their training camp in Stegersbach. The real kicker was that we only had a total of 20 minutes in which to shoot the players. That’s why we arranged a preliminary shoot in Vienna using extras.

A second practice run took place in Stegersbach on the day of the shoot, followed by a final lighting adjustment right before the players came on to the set.

The concept and text were created by Klaus. Graphic conversion and photo editing by Erek.

Photos by Rupert Mühlbacher, ga-service.at