Corporate Design for “pure” at Praterstern

Vegetarian and therefore eating with a healthy mindset, that is the credo of the new restaurant pure at Praterstern. The claim “the urban vegetarian” manifests the restaurant’s modern approach because these days, healthy eating in the city has become mainstream. And the CD we developed underlines their low-key approach in a modern way. A small subtleness is the letter “u” from the logo because it is also used as the letter “v” in vegetarian, as well as the common design element in the visual mark.

Along with its modern flair, pure scores points with its tasty vegetarian culinary offerings, for which it prides itself to carefully source all ingredients from local producers. None of the ingredients required a flight to arrive at the restaurant, and we get there by subway for breakfast, lunch or dinner. Take out is also available at the Deli.